Brand strategy of foreign trade enterprises

 Foreign trade enterprise's brand strategy some thought and discussion, have the following experience:
one, foreign trade enterprises and industrial significance of the brand strategy background
foreign trade enterprise brand strategy is a long-term view of industry characteristics of foreign trade enterprises and foreign trade enterprises to adapt to the next round of intense international and domestic competition in the market proposed by the planned economy period, the export of foreign trade enterprises as a function of the completion of national departments (units), linking the international market and domestic producers. Foreign companies have long operated mainly on trade in the products, and in product design, technology, quality management, basic implementation is in accordance with the requirements of customers. So in one hand and to buy, sell hand the results are often only accept clients brand in the licensing process, sample the incoming processing, make the middle of the difference. Fortunately, in recent years, foreign companies are trying to be positive and useful, while the depth of the development of international markets, on the other hand to carry out trade and industry, trade and technological integration of research started to create their own brands, international trade,UGGs, other than differences in access to the middle of the profits through value-added brands to enhance their competitiveness. This is basically the original intention of the brand strategy of foreign trade enterprises, but if further thinking, we can find, foreign trade enterprises to develop brand strategy must have the following conditions: First, the production of their own products, from brand design, process quality, production has control over the package; the second is the development of the international market have a certain ability to understand the international market demand, have access to markets and marketing methods; third huge sums of money required for the above, especially the international market promotion costs (including advertising, public relations, sales promotion, etc.); Fourth international marketing expertise. In summary, foreign trade enterprises to achieve real intention by the brand strategy not an easy task, it must be the development of strategies and foreign trade enterprises closely linked. Meanwhile, not all are suitable for foreign trade enterprises to implement brand strategy, product management for those with lower barriers to entry the industry could focus on considerations such as light industrial products , clothing, etc., while engaged in petrochemical,Bailey UGG boots, electrical and mechanical business of foreign trade enterprises are more difficult, on the one hand into the cost of production higher, on the other hand the industry itself is not internationally competitive.
Second, foreign trade enterprises brand strategy and brand strategy
foreign trade enterprises engaged in international trade, and most of the foreign trade enterprises engaged in international trade in certain products,UGG boots cheap, and its management product range is diverse and can be light industrial products, textiles and clothing , electromechanical, etc., even an industry (eg clothing) exports, there are different types of products to clothing, for example, there are men,Discount UGG boots, women, children, casual, wear, etc., but today's international market is extremely sub- market, international market is great, but the share of each product are limited, and the mature international markets are specialized division of labor.'s foreign trade enterprises can create their own for each product brand under the premise should be good management of his own products, the business market and business channels to focus on breakthroughs in key areas. to clothing, for example, companies may choose a particular country, some areas, some with their own brand export products, gradually for a true international marketing, the implementation of brand management.
At the same time, we have introduced the concept of foreign trade of the corporate brand strategy, since not all suitable for all brands of foreign trade enterprises, then the implementation of quality win today, more and more should be a corporate brand, is to enhance corporate reputation. foreign trade enterprises to trade since it is, in fact, is to provide trade services, corporate competitiveness is reflected in the organizational capacity to provide effective services, while such an organization or a trade ability to obtain a comprehensive variety of forces, including: marketing capability, organizational capacity, financing capacity, information processing, environmental creativity and human resources management and development capabilities. foreign trade enterprises seriously if the implementation of the above aspects, through the effects of corporate brand can win the business in a competitive product.
Third, the brand strategy in the international market and domestic market
the domestic market is actually part of the international market, but also bears great business opportunities, foreign trade business effectively in the implementation of brand strategy to develop the international market, will naturally take into account the domestic market, however, foreign trade enterprises to open up the domestic market should be higher than the starting point of the domestic enterprises, as foreign trade enterprises have a long experience in international trade on international markets information and other general corporate use of resources more than the obvious advantage. how well the linkage to achieve the two markets should be our foreign trade enterprise in the implementation of brand strategies need to seriously think about. However, as gradual maturing of the domestic market, many also different from the foreign market, marketing concepts, marketing, marketers are also different from international marketing. an objective analysis of the domestic market, integration of foreign trade enterprises own resources is an important work of implementing the brand strategy. But in any case, the two completely separate from the market and develop brand management is not desirable, is not easy to be successful. Therefore, foreign trade enterprises to implement the brand strategy must Enterprise (Group) launched a strategic height.
sum up, foreign trade enterprises (group) brand strategy development strategies not only with much related foreign trade enterprises, foreign trade enterprises are distinctive because of the characteristics of the industry is more important, only the actual situation according to their own, seriously study and implement in order to obtain good results.